Veeck, Bill

Veeck, Bill (William Louis Veeck, Jr.), 1914-86, American baseball executive, b. Chicago. The son of an owner of the Chicago Cubs, Veeck began his executive career with the Milwaukee Brewers of the American Association, then owned the Cleveland Indians (1947-49), St. Louis Browns (1951-53), and Chicago White Sox (1959-61, 1976-80) of the American League. He became famous for crowd-increasing gimmicks like the "exploding" scoreboard, assorted giveaways, and the appearance at bat of the midget Eddie Gaedel (1952). Veeck also integrated the American League by hiring Larry Doby in 1947, weeks after Jackie Robinson joined the Brooklyn Dodgers of the National League.

in full William Louis Veeck

(born Feb. 9, 1914, Hinsdale, Ill., U.S.—died Jan. 2, 1986, Chicago, Ill.) U.S. baseball-club executive and owner. The son of a sportswriter who was also president of the Chicago Cubs (1919–33), Veeck became co-owner of the minor league Milwaukee Brewers (1941–45) and later the major league Cleveland Indians (1946–48), St. Louis Browns (1949–53), and Chicago White Sox (1959–68; 1976–81). Believing that baseball was a form of entertainment and should not be treated as a business, he introduced many innovations in promotion, was almost always able to improve a team's attendance, and usually bettered its performance.

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William Orville DeWitt Sr. (August 3, 1902 — March 4, 1982) was a longtime executive in Major League Baseball whose career spanned more than 50 years in the game. His son William DeWitt, Jr. is currently the principal owner and managing partner of the St. Louis Cardinals.

Ironically, the senior DeWitt began his baseball career with the Cardinals as a protégé of Branch Rickey, legendary business manager (later general manager) of the Redbirds from 1916-1942. DeWitt's first job, in 1916, was selling soda pop at the Cardinals' park; as a young man, he became treasurer of the Redbirds. But DeWitt ultimately took a front-office job with the city’s underdog American League team, the St. Louis Browns, where he rose to general manager, minority owner and, finally, majority owner.

Pennant-winning GM, later owner of the St. Louis Browns

In 1944, under his leadership as general manager, the Browns won their only American League pennant — losing to the Cardinals in the all-St. Louis 1944 World Series. The Browns' 1944 achievement is often downplayed by observers because it occurred during the height of the World War II manpower shortage, when most of the top American League players were in military service. Nevertheless, DeWitt's wartime Browns were one of the more successful teams in the AL, also posting winning campaigns in 1942 and 1945. During the latter year, they employed Pete Gray, an outfielder who, despite having only one arm, had become a capable minor league player. However, in 1946, the first postwar campaign, the Browns fell back into the second division and never enjoyed another winning campaign in St. Louis.

DeWitt and his brother Charlie (1901-1967), the Browns' traveling secretary, bought control of the club from majority owner Richard C. Muckerman in 1948, but the team’s struggles on the field and at the box office continued, and the DeWitts sold the Browns to Bill Veeck in 1951. Bill DeWitt remained in the Browns' front office until Veeck was forced to sell the club; it then moved from St. Louis to become the Baltimore Orioles in 1954.

Making an impact in Detroit

DeWitt then served as assistant general manager of the New York Yankees and as president and general manager of the Detroit Tigers. As Tigers' GM, DeWitt participated in three significant trades with swap-happy Cleveland Indians GM Frank Lane during the 1960 season.

On April 12, he swung one of the most successful deals in Tiger history, obtaining future star first baseman Norm Cash for little-used infielder Steve Demeter. Cash would win the 1961 AL batting title and play 15 years in Detroit.

Then, five days later on April 17, DeWitt traded 1959 AL batting champion Harvey Kuenn to the Indians for '59 AL home run king Rocky Colavito. Colavito played four seasons in Detroit, and continued to hit home runs.

Finally, on August 3, DeWitt and Lane completed the only trade of managers in MLB annals, when the Tigers' Jimmy Dykes was dealt for Cleveland's Joe Gordon. But Gordon only lasted the final weeks of the 1960 campaign before his firing.

Another pennant, then ownership of the Reds

DeWitt, however, moved on himself shortly after the end of the 1960 season, replacing Gabe Paul as GM of the Cincinnati Reds. He made a number of deals for players such as Joey Jay (a disappointment with the Milwaukee Braves who became a 20-game winner in Cincinnati), Don Blasingame and Gene Freese, and the Reds went on to win the 1961 National League pennant. A few months later, DeWitt again became an owner when he purchased 100 percent of the Reds from the Powel Crosley estate.

He led the team for another five seasons. The Reds contended for most of that time, and enjoyed a productive farm system, but after the 1965 campaign, DeWitt controversially (and disastrously) traded future Hall of Fame outfielder Frank Robinson to the Orioles for two pitchers and a minor league outfielder; the outrage over the trade made it difficult for one of the pitchers, former Oriole ace Milt Pappas, to adjust to pitching in Cincinnati. (The trade has been made famous in the 1988 movie Bull Durham, where Susan Sarandon's character says, "Bad trades are a part of baseball; I mean who can forget Milt Pappas for Frank Robinson for gosh sakes.") After announcing the trade, DeWitt famously defended the trade by calling Robinson "an old 30." In his first season with the Orioles, Robinson won the Triple Crown and was unanimously voted the American League Most Valuable Player.

The Robinson deal somewhat clouded DeWitt's Cincinnati legacy. He sold the Reds to a syndicate led by Cincinnati newspaper publisher Francis L. Dale (and including William DeWitt Jr.) during the 1966 campaign. DeWitt's last official post in baseball was as chairman of the Chicago White Sox from 1975 to 1981, working with the flamboyant Veeck once again.

He died in Cincinnati, Ohio, of undisclosed causes on March 4, 1982 at age 79.