The first TV show that runs completely on UGTV is Outloud.TV. The show started in August 2003 as a student project on Amsterdam local TV and is currently still running as project by the Outloud.TV Foundation in Amsterdam. Outloud.TV is also the first show that locates the broadcast timeslots automatically and 100% democratic based upon the Outloud.TV user communities votes.
The first UGTV advert broadcast on national TV was a spot for Sony created by Tyson Ibele, an 18-year-old from Minneapolis. It was first broadcast in May 2006.
SUMO.tv launched a fully integrated TV & web platform in July 2006, allowing users to upload video clips for broadcast onto the UK SKY satellite network. The channel also employs user-generated broadcasting by allowing users to build their own shows which are broadcast within the channels live virtual studio.
MTV launched a new, viewer-controlled channel called MTV Flux on August 1,2006. On the channel, UGTV was shown in addition to professional content selected by web users. However it was soon closed and MTV is relaunching a different service simply called "Flux", based on their Italian office's website.
Predating these initiatives was UGTV’s becoming common on TV news. Tom Glocer, CEO of Reuters, talking about the catastrophic tsunami caused by the 2004 Indian Ocean earthquake from a news-gathering perspective said, 'For the first 24 hours the best and the only photos and video came from tourists armed with 1.3-megapixel portable telephones, digital cameras and camcorders. And if you didn't have those pictures, you weren't on the story.'
"UGTV" as a term was first publicised through an inaugural UGTV conference, UGTV ’06, held in London in July 2006.