TurboNick features up to 15 hours of new programming every week and includes advertising. In its soft launch phase that commenced July 1, 2005, TurboNick has garnering more than 1.25 million streams and officially launched with a full advertising and promotional campaign on July 17. Later on, Nickelodeon restricted the service to viewers only inside the United States and its territories. Shortly after Nickelodeon implemented these restrictions, TurboNick UK was launched, but unlike the original, the UK edition only features short clips of programs and is only available in the UK and Ireland.
An Australian version of TurboNick was launched in January 2007 and a German version was launched in April 2007. A Latin American version of TurboNick exists under the name Nick Turbo.
Some new features include a search command, customization, a rating system, playing games while watching videos, creating and saving playlists, RSS feeds, and sending videos to friends. Also, it now is able to work on Macintosh systems. All items on a TurboNick playlist are known as "Snags" on the site.
TurboNick is usually the page on Nick.com where you can vote for a special on Nick, for example: Drake vs. Josh Weekend.
Up to date, they include new features from the old (e.g. New Games, With each show the title is on the left with a nice looking picture on the right with different colors on each, If appropriate, the previews have a link to the Full-Length episode if it is stored in TurboNick, yet some do not, such as most Fairly OddParents.)
Going High-Tech To Tap Viewers.(reaching child audience with new technologies, cable networks marketing strategies)
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