Since then, several waves of attention rippled through popular culture. In August 1995, a newspaper in Fort Wayne, Indiana, published the first mainstream media article about the "synchronicity", citing alt.music.pink-floyd. (Note that the term "synchronicity" is used here to mean: The apparent or alleged purposeful parallels in timing between two different creative objects, in order to create a single new object, or to enhance the experience of one of them; rather than the philosophical meaning of Synchronicity, in which the coincidence would be unintended by the creators.) Soon afterward, several fans began creating websites in which they touted the experience and tried to catalog comprehensively the corresponding moments. A second wave of awareness began in April 1997 when a Boston radio DJ discussed Dark Side of the Rainbow on the air, leading to further mainstream media articles and a segment on MTV news.
Several music groups have also alluded to the phenomenon. In February 2003, the reggae cover-band group Easy Star All-Stars released a cover album of The Dark Side of the Moon entitled Dub Side of the Moon, which features instructions on how to synchronize the record with The Wizard of Oz. In June 2003, the alternative rock band Guster released an album containing the song "Come Downstairs & Say Hello," which opens with the lines "Dorothy moves/To click her ruby shoes/Right in tune/With Dark Side of the Moon." On the DVD commentary track of Tenacious D in The Pick of Destiny, Jack Black states at one point that "if you start playing Dark Side Of The Moon at this point in the film... it doesn’t sound very good at all!", and "If you play this film next to the Wizard Of Oz, you'll probably end up watching wizard instead" before laughing.
In 2004, the late night show Saturday Night Live featured a parody of the Wizard of Oz. At the end, Darrel Hammond steps onstage and says, "Now, if you want a truly awesome experience, rewind this sketch to the beginning, light up a fatty, and put on Dark Side of the Moon. Trust me, it's mind blowing." After saying this, "Money" begins to play in the background.
Dark Side of the Rainbow has also turned up in the funny pages. In June 2006, a "Born Loser" newspaper comic strip built a punch-line around a headache the main character developed while listening to the Dark Side of the Moon and watching The Wizard of Oz simultaneously.
In 2007, a Mr. Deity comedy skit made a play on Dark Side of the Rainbow by saying "Put a copy of Dark Side on, and then start reading the Book of Revelation about 35 seconds in.", after saying "Is that not the trippiest thing you ever read?" (referring to the Book of Revelation). On the episode of The Colbert Report that aired 10/3/07, Stephen Colbert introduced his guest, former Apollo 13 astronaut Jim Lovell, as someone who "had seen the Dark Side of the Moon." Colbert promised to ask him if "he saw it while listening to the Wizard of Oz soundtrack."
On an MTV special about Pink Floyd in 2002, the band dismissed any relationship between the album and the movie, saying that there were no means of reproducing the film in the studio at the time they recorded the album.
"It was an American radio guy who pointed it out to me. It's such a non-starter, a complete load of eyewash. I tried it for the first time about two years ago. One of my fiancee's kids had a copy of the video, and I thought I had see what it was all about. I was very disappointed. The only thing I noticed was that the line "balanced on the biggest wave" came up when Dorothy was kind of tightrope walking along a fence. One of the things any audio professional will tell you is that the scope for the drift between the video and the record is enormous; it could be anything up to twenty seconds by the time the record's finished. And anyway, if you play any record with the sound turned down on the TV, you will find things that work."
Most users have explored this phenomenon using the original or 1994 re-issue editions of the album in CD format.
Another factor that could affect the quality of the perceived synch is the version of the film used. The NTSC version, used in the United States, runs 101 minutes while the PAL version, used in Europe, runs 98 minutes (due to the system's transfer rate of 30(NTSC) rather than 25(PAL) frames per second). Most users who have made websites touting the effect appear to be based in the USA. When using a PAL version of the DVD, digitally speeding up the album by 4.16% prior to starting fixes any problems with syncing.
Perhaps the oldest variant involves neither Dark Side of the Moon nor The Wizard of Oz. Since the mid-1990s, some websites devoted to the Dark Side of the Rainbow have also made note of a claimed synchronicity between the "Jupiter and Beyond the Infinite" third act in the 1968 film 2001: A Space Odyssey and the lengthy Pink Floyd song "Echoes" from the 1971 album Meddle. Again the correspondences are primarily tonal rather than lyrical; among them, both the track and the sequence are the same length, 23 minutes and 31 seconds. Fans also note that director Stanley Kubrick reportedly asked Pink Floyd to score the film, and that former band leader Roger Waters reportedly has said he regrets having turned down the offer. It may also be a coincidence that the Pink Floyd compilation Echoes: The Best of Pink Floyd was released in 2001. There have also been suggestions that there is synchronicity between Ridley Scott's 1982 film Blade Runner with the 1975 Pink Floyd album Wish You Were Here. Also, Back to the Future Part II and Disney's Alice in Wonderland is reportedly synced with the Pink Floyd album The Wall. Both pilots of Lost are both supposed to sync with Dark Side of the Moon. Also, the first three scenes of the film Twister supposedly syncs up with the start of Dark Side.
There has also been variations on what to do once Dark Side Of The Moon finishes. The most common is to put the record on repeat and play it through 2 1/2 times. It should be noted that if the album is played on repeat, it seems to "re-sync" itself with the respective scenes; and at the end of the film when Dorothy finally awakens, the lyric can be heard, "Home, home again. I like to be here when I can." It is of note that the final chapter in the original L. Frank Baum novel is entitled "Home Again." Other suggestions include playing two subsequent Pink Floyd albums after Dark Side of the Moon finishes: the 1977 concept album Animals and the 1971 album Meddle. It is also possible to get a synch by pausing the movie at the very end of Dark Side and restarting it with the start of "The Division Bell".