Tony the Tiger (El Tigre Toño) is the advertising cartoon mascot for Kellogg's Frosted Flakes (also known as Frosties) breakfast cereal, appearing on its packaging and advertising. More recently, Tony has also become the mascot for Tony's Cinnamon Krunchers and Tiger Power.
Developed as part of a 1952 contest, Tony competed against three other potential mascots for the public's affection: Katy the Kangaroo (originated by Robert Dulaney in the early sixties), Elmo the Elephant, and Newt the Gnu. Within the year, the other mascots were dropped (with Elmo and Newt never once gracing the front of the box), and Tony was given a son, Tony Jr.
In the 1970s, consumers were briefly introduced to more of Tony's family including Mama Tony, Mrs. Tony, and a daughter, Antoinette. During that decade, son Tony Jr. was even given his own short-lived cereal, Frosted Rice.
Provensen's original art design for the tiger has changed significantly over the years, as Tony changed from a whimsical, cereal-box-sized tiger with a teardrop-shaped head to a sleek, muscular sports enthusiast.
Advertisements for Frosties in the United Kingdom are revoiced locally. The British Tony does still have an American accent however, as he is voiced by Californian actor and bass player, Tom Hill. For some time in the United Kingdom, the rock song "Eye of the Tiger" by Survivor was used in conjunction with Tony's commercials.
In the ring, it's Tony the Tiger v. the Exxon tiger; Dueling cartoons: Exxon loses bid to avoid trial over animal trademark
Oct 17, 2000; WASHINGTON (AP) - Let the fur fly. Tony the Tiger can go to court against another well-known cartoon trademark: the tiger in the...