The company used the advertising slogan 'Think big about your PC - think Tiny'. During the late 1990s they were a highly successful firm having units throughout the major retail stores of the UK, but their profits eventually began to fall and they were bought out of Administration by their rival TIME.
Dixons Plans Sale of iToaster in UK.(to distribute its new $199 machine through Freeserve)(Company Business and Marketing)(Brief Article)
Jul 20, 1999; Dixons Group Plc, the UK company that is the country's largest PC retailer, is planning to sell machines costing under 200 pounds...