The Nectar loyalty card is a loyalty card scheme in the United Kingdom issued by a partnership of suppliers including the supermarket chain Sainsbury's, the credit card American Express and the petrol distributors BP. It was launched in the autumn of 2002.
The Nectar scheme was launched by the founder of Air Miles, Sir Keith Mills and is operated by the privately held Loyalty Management UK (LMUK). The Nectar Helpline is based in Newcastle-upon-Tyne and Mumbai, India.
The Nectar Card scheme was relaunched in Summer 2007 to celebrate 5 years of the card. The scheme was changed from rewards to treats based program.
There also remains concerns similar to all loyalty programmes with users worried about the commercial use of the personal data collected as part of the programmes. Consumer purchases can be tracked and analysed resulting in more efficient marketing and advertising.
Other members (in the order they joined):
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