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The Program

The Program Exchange

The Program Exchange (known as DFS Program Exchange from 1979 to 1986 and DFS-Dorland Program Exchange from 1986 to 1987) is a syndicator of television programs. From 1987 to 2008, it was a division of Saatchi & Saatchi North America, an advertising agency (which acquired Dancer Fitzgerald Sample, the original owners). The company is now owned by ZenithOptimedia, another advertising agency, and sports a new logo to reflect this ownership. Their distribution catalog contains numerous animated cartoons, situation comedies and feature films.

The Program Exchange is a "barter syndicator", distributing programming on behalf of the shows' producers, many of them having their own cash distribution services. Instead of paying a cash fee, television stations who run these programs agree to a barter exchange, wherein the station agrees to air a certain number of commercials for various General Mills products per program. This arrangement allows for the programs to air on stations that may not have large budgets to acquire them.

The Program Exchange only handles distribution for all titles listed below.

Animated programs

Live-action series

Feature films

External links

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