The 3DO Company (formerly THDO on the NASDAQ stock exchange), also known as 3DO, was a video game console developer and third-party game developer. It was founded in 1991 under the name SMSG, Inc. (for San Mateo Software Games) by Electronic Arts co-founder Trip Hawkins in a partnership with seven other companies, including LG, Matsushita, AT&T, MCA, Time Warner, and Electronic Arts.
Unfortunately the 3DO console itself was priced at $699, and the promised "early adopters" never showed up to purchase mass quantities of games. The lack of console and subsequently game sales achieved trumped the low royalty rate and proved a fatal flaw. In October 1995, The 3DO Company sold its next generation console, codenamed M2, to Matsushita and changed its business to develop and publish games for other game consoles and PCs.
With the exception of its well-received High Heat Baseball franchise, most of the company's games were critically panned and failed to catch on with many consumers who eventually avoided purchasing sequels to the earlier 3DO games that disappointed them.
After struggling for several years, the company filed for Chapter 11 bankruptcy in May 2003. Employees were laid off without pay, and the company's game brands and other intellectual properties were sold to rivals like Microsoft, Namco, Crave, and Ubisoft, and also to founder Trip Hawkins, who paid $405,000 for rights to some older brands and the company's "Internet patent portfolio". Trip went on to found Digital Chocolate, a mobile-based gaming company.