With the changing field of retail in the mid-20th Century, the company diversified with opening suburban locations as well as buying some existing stores such as Philadelphia-based Phillipsborn and Bedya, the midwestern Hughes & Hatcher chain, and the Edw. Malley Co. department store chain in New Haven, Connecticut. However, the allure of building a broadcasting empire led Outlet to leave the retail business in November 1980. In 1981, the Outlet Company sold the original downtown retail store (and other stores) to United Department Stores and the flagship Outlet location was shuttered in 1982. The building was destroyed by fire on October 16, 1986.
Along with retail, Outlet saw a mass expansion into broadcasting in the 1960s and beyond. After the sale of the retail divisions, the company went into a failed merger attempt with Columbia Pictures before it was sold in 1983 to members of the Rockefeller family. Three years later, the company was sold again to a combination of Outlet executives and venture capitalists that renamed the company to Outlet Communications and began a complete withdrawal from radio followed by a slimming down of their TV stations. In early 1996, Outlet and its three stations (plus control of two others) were sold to NBC; the name lived on as a licence name of their former stations for a while afterward.
After ten years, all three stations were put up for sale by NBC on January 9, 2006, with Media General buying the stations on April 6, 2006 (the sale was finalized on June 26 2006). This virtually undid the NBC-Outlet merger of a decade earlier.
|KIQQ||100.3 MHz||Los Angeles, California||1977-86||Radio One||Now KKBT|
|WDBO(AM)||580 kHz||Orlando, Florida||1963-82||Cox Radio|
|WDBO-FM||92.3 MHz||Orlando, Florida||1963-82||Cox Radio||Now WWKA|
|WJAR(AM)||920 kHz||Providence, Rhode Island||1922-80||Clear Channel||Original station, now WHJJ|
|WJAR-FM||95.5 MHz||Providence, Rhode Island||1950s||Brown University||Donated to Brown, now WBRU|
|WSNE||93.3 MHz||Taunton, Massachusetts (Providence)||1970s-86||Clear Channel|
|WIOQ||102.1 MHz||Philadelphia, Pennsylvania||1979-89||Clear Channel|
|WQRS||105.1 MHz||Detroit, Michigan||1960s-86||Greater Media||Now WMGC-FM|
|WTOP(AM)||1500 kHz||Washington, DC||1978-86||Bonneville International||Original WTOP format moved to 103.5 FM (formerly WGMS) in 2006; 1500 became WTWP, then in 2007 became WWWT.|
|WMMJ||102.3 MHz||Bethesda, Maryland (Washington)||1983-86||Radio One||Was home to the original WHFS|
|WCMH||4||Columbus, Ohio||1976-96||NBC||Media General||Owned by Crosley Broadcasting Corporation (Avco) from 1949-1976; Was an NBC O&O 1996-2006|
|WDBO-TV/WCPX||6||Orlando, Florida||1963-87||CBS||Post-Newsweek||Calls changed in 1982 with failed merger; now WKMG-TV|
|WNYS/WIXT||9||Syracuse, New York||1962-78||ABC||Newport Television||Now WSYR-TV|
|WJAR||10||Providence, Rhode Island||1948-96||NBC; ABC (secondary)||Media General||Flagship station, was an NBC O&O 1996-2006|
|KSAT-TV||12||San Antonio, Texas||1974-86||ABC||Post-Newsweek Stations|
|KOVR||13||Sacramento, California||1978-86||ABC||CBS O&O||Swapped affiliations with KXTV in 1995|
|WNCN-TV||17||Goldsboro/Raleigh/Durham, North Carolina||1993-96||Independent, WB, NBC||Media General||Was WYED-TV until 1995; was an NBC O&O 1996-2006|
|WATL||36||Atlanta, Georgia||1985-89||Independent, then Fox, WB now MyNetworkTV||Gannett|
|WXIN||59||Indianapolis, Indiana||1984-89||Independent, then Fox||Tribune||Was WPDS-TV for first few months of Outlet ownership|
|Station||Channel||City||Corresponding Outlet Station||Current Owners|
|WLWC||28||New Bedford, Massachusetts||WJAR||Cerberus Capital Management|
|WWHO||53||Chillicothe, Ohio||WCMH-TV||LIN Television|
RIVER BABY ; Look Oarsome (Sorry!) at the Belfast University Boat Race in Stylish Pieces from the Outlet, Plus Win a Designer Handbag
May 29, 2013; The hottest summer style will meet sport at next week's Ramada Plaza Belfast University Boat Race 2013, thanks to event fashion...