Born in 1964 in Tokyo, Tae is the second daughter of Jun Ashida. After graduating from high school at Institut Le Rosey in Switzerland. Tae went on to graduate from the Apparel Design department at The Rhode Island School of Design as a Bachelor of Fine Arts.
In 1991 she debuted as an independent designer for Miss Ashida and presently is an active designer in her father's company and is being groomed to take over her father's business. She is a young designer with an elegant modern style. Tae has also designed uniforms for the female members of the Tokyo Trust Bank (UFJ Trust Bank), performers at Tokyo's Disney Resort and the uniforms for SK-II, Max Factor's top brand in Asia.