TRUSTe is an independent, privately held organization best known for its Web Privacy Seal. TRUSTe runs the world’s largest privacy seal program, with more than 2,000 Web sites certified, including the major internet portals and leading brands such as IBM, Oracle Corporation, Intuit and eBay. TRUSTe states its purpose is to establish trusting relationships between individuals and online organizations based on respect for personal identity and information in the evolving networked world. TRUSTe is headquartered in San Francisco with an office in Washington D.C.
Fran Maier, chief executive officer and president of TRUSTe, joined the organization in 2001. Maier is one of the co-founders of Match.com.
In 2006, TRUSTe launched its Trusted Download Program, designed to separate “good” downloadable software from adware and spyware.
A survey conducted by Benjamin Edelman in January 2006 found that sites with TRUSTe certification were 50% more likely to violate privacy policies than uncertified sites.
TRUSTe counters these charges with the argument that punishing “bad guys” and terminating rule breakers does not further TRUSTe’s mission of increasing trust between businesses and consumers. To accomplish that mission, TRUSTe works with companies to change business practices for the benefit of consumers.
TRUSTe Releases Great Britain Privacy Research; Expands EU Team to Address Growing Privacy Concerns and Support Business Needs.
Apr 07, 2012; Today, at the iMedia UK Digital Summit, TRUSTe, the leading privacy management solutions provider, issued the British...