Synovate

Synovate

Synovate is a leading market research firm owned by the Aegis Group. It was formed from the acquisition of a number of smaller market research firms. It has a number of different divisions, such as Synovate Healthcare, Planet Edge and Motoresearch.

Financial Performance

Top 10 of the Market Research Sector 2006

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Rank Company Sales in 2006
(million USD)
Growth in %
1 Nielsen Company 3,696.0 2.6
2 IMS Health Inc. 1,958.6 8.9
3 Taylor Nelson Sofres 1,851.1 2.5
4 Kantar Group 1,401.4 4.1
5 GfK AG 1,397.3 5.4
6 Ipsos 1,077.0 6.5
7 Synovate 739.6 9.5
8 IRI 665.0 6.6
9 Westat 425.8 0.8
10 Arbitron 329.3 5.9

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