The Wake Up Show featured music and interviews with well-known hip hop artists as well as up-and-coming ones. The show became very popular and began simulcasting to Los Angeles on KKBT in 1994 and to Chicago on WEJM by 1996. Ras Kass, Chino XL and Eminem are among the rappers who made their broadcasting debuts on the show. Soon, Sway was also hosting his own morning drive time show on the station.
The popularity of the show helped Sway and Tech get another record deal, this time with Interscope Records. Their album, This or That, reached #30 on Billboard's R&B/Hip-Hop Albums chart and #1 on the Top Heatseekers chart in 1999. The album featured contributions from hip hop artists such as RZA, Eminem, Xzibit, Kool G Rap, KRS-One, Big Daddy Kane and The Roots. Sway also made an appearance on Jennifer Lopez's DVD, The Reel Me in late 2003.
In 2000, Sway was approached by MTV to join the network as a correspondent, thus becoming a regular reporter for its music video shows and news specials, including Total Request Live and the hip-hop music video show Direct Effect. Because MTV's studios are based in New York City, King Tech and The Wake Up Show went along with Sway in his move. Sway's prominence on MTV made the radio show even more popular than it was before. This inevitably led to a TV version of the show on MTV running briefly in January 2004. Sway and Tech also have a popular series of mixtapes that feature freestyles performed on the show.
|This or That|
|Back 2 Basics|
Ludacris, Common, Big Boi, Pharrell Williams, Jay Sean, Keri Hilson, Ciara, Sway Calloway, SuChin Pak, Dorrough, DJ Diamond Kuts, Joakim Noah, Marshall Faulk, Tom Papa, and More to Headline The Get Schooled National Challenge and Tour.
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