In the times of USSR, Svitoch was considered as one of the best manufacturers, along with ROT Front and Babaevskiy chocolate factories. After acquisition by Nestle in mid-90's, the company opted to produce more Western-style chocolate with lower cocoa content and was forced to move into middle segment of the market, losing some of the appeal, but gaining greater turnovers. It is unclear how this will affect its future development, though, as dark, highly sophisticated chocolate becomes increasingly more popular with Ukrainians. This change in strategy provoked a labour dispute in late 1990's.
Svitoch tried to re-brand Strela candy (Rus. Стрела - arrow) as Stozhary (Стожари - Pleiades (star cluster)) but had little success.