also known as Subrata Roy Sahara
(1948 - ) was born in Araria
, a small town of Bihar
is head of Sahara Group
of Business of India
Subrata started a small para-banking firm in 1978, when he founded Sahara in 1978 with three workers in the northern state of Uttar Pradesh
. Today, the Sahara Group, which is also known as Sahara India Pariwar, has diversified into a large business conglomerate with foray in housing, entertainment, media and aviation industries.
Subroto Roy calls himself as the group's "chief guardian" or "Chief Managing Worker".
Sahara India Financial Corporation Limited [SIFO] forms the backbone of Sahara Group. Sahara Airlines, which was earlier owned by Sahara Group, was later sold to Jet Airways and re-christened as Jet lite.
Subrata is very famous for his flamboyant lifestyle. He is said to have built a huge private property named Sahara City inside the city of Lucknow
, Uttar Pradesh.
His rise to fame has been noted by his closeness and proximity to Amar Singh a business man politician from Samajwadi Party and Mulayam Singh Yadav the president and founder of the same party.
He married Swapna in the year 1974 and has two sons whose weddings in the 2004 is reportedly one of the most flamboyant and decadent in India and was attended by the Who's Who of Indian Elite.