In 1975 he created the annual award for the Best Run Company of Brazil, 'Melhores e Maiores' for Revista Exame, initiating a movement that became known as ' benchmarking', just as Tom Peters did with his American 1981 book ' In Search of Excelence'.
In 1992 he was one of the leaders in Brazil for Social Responsibility, creating the first site for volunteer work, www.voluntarios.com.br. He also created one of the first sites in the world for internet charity donations, www.filantropia.org.
In 1994 he created the Best Run Charity Award, the 'Premio Bem Eficiente' , that every year awards the best 50 best run charities of Brazil.
A South American Economic Engine Sputters; Brazil's Many Problems Dampen U.S. Companies' Hopes in a Potentially Huge Export Market
Nov 15, 1992; Though much of Latin America has caught the free-trade bug, the prospect that the region soon will become a major growth area for...