Standee

Standee

[stan-dee]

A theatrical standee is a large self-standing display promoting a movie. They are typically made of cardboard, and may range from large self-standing posters to three-dimensional devices with moving parts and lights.

Standees are typically displayed in theater lobbies or music stores in advance of film or music releases.

The Standee was first developed by Danny Quinn as a marketing concept developed for the Australian video industry. Quinn developed this idea, not knowing it would take off worldwide.

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