Social value orientations are based on the assumption that individuals pursue different goals when making decisions for which the outcomes affect others. Social psychologists generally distinguish between five types of social value orientations. The main difference between each category is the extent to which one cares about his or her own payoffs and that of the other in social dilemma situations.
Most individuals are either cooperative or individualistic.
The Decomposed Game technique is an experimental instrument developed by social psychologists to assess one's social value orientation. Two variations of this technique exist. The first asks subjects to choose between 24 pairs of options that allocate money to the subject and the "other". The 24 pairs of outcomes correspond to equally spaced points on a circle centered at the origin of a plane. The vertical axis (y) measures the amount of points or money allocated to oneself and the horizontal axis (x) measures the amount allocated to the unknown other. Each pair of outcome correspond to two adjacent points on the circle. Adding up a subject's 24 choices yields a motivational vector in the circle. Depending on the location of the motivational vector in the circle, a corresponding social value orientation can be identified for a subject.
The second variation of this technique asks subjects to choose between a series of nine trios of options. Each option corresponds to one the most commonly observed value orientation,i.e., cooperative, individualistic, and competitive. If a subject selected six or more consistent choices, then his or her social value orientation can be identified.
Researchers from Leiden University provide details of new studies and findings in the area of personality research.
Apr 11, 2009; According to a study from Netherlands, "Previous research has indicated that in social dilemmas, people tacitly coordinate their...