For instance, the civil rights movement was a social movement composed of specific social movement organizations (like SNCC (Student Nonviolent Coordinating Committee) or CORE (Congress of Racial Equality)). PETA (People for the Ethical Treatment of Animals) advocates for vegan lifestyles along with its other aims. But PETA is not the only group to advocate for vegan diets and lifestyles; there are numerous other groups actively engaged toward this end. Thus, the social movement is the general push toward veganism (an effort with numerous motivations) and PETA is only a single SMO working within the broader social movement. The peace movement is composed of many groups that want peace - groups that classify as SMOs such as Peace Action (SANE/FREEZE), Fellowship of Reconciliation and others. Ku Klux Klan is yet another SMO - part of the white supremacist movement. al-Qaeda, acting as a coordinating body for a large number of loosely-connected anti-American organizations and individuals is another example of a social movement organization.
An organizational equivalent of a particular social movement - a collection of all SMOs focused on a given field - is known as a Social Movement Industry (SMI). Social Movement Industries are similar to social movements in scope but are seen as having more structure. Social movement industries can be combined into one one Social Movement Sector in the society.
The term SMO entered the literature through the work of Zald and Ash (1966).
Panic at the Church: The Use of Frames, Social Problems, and Moral Panics in the Formation of an AIDS Social Movement Organization
Sep 22, 2010; Introduction How are moral panics created by a health social movement organization in order to address a social problem after it...
Institutional constraints on social movement "frame extension": shifts in the legislative agenda of the American Federation of Labor, 1881-1955.
Jun 01, 1998; Social movements emerge purposefully. Snow and Benford (1992:136) maintain that movements engage in "framing," "an active,...