The true purpose of this act is cited as a "Social Experiment". The video was so popular that it spawned spin-offs, "Smash My Xbox", "Smash My PS3", and "Smash My Wii", in which the same group of Canadians purchased Xbox 360, PlayStation 3, and Wii consoles and destroyed them while onlookers waited in line to purchase them. The money needed to purchase the items is raised by the donations of visitors to the website.
Since the smashing of the Xbox360 the SmashOurStuff crew were paid by a company named Tromsolan to smash an iPod nano, which led to a 1 year ban from the Yorkdale Shopping Centre in Toronto, Ontario, Canada.
In response to Apple announcing the iPhone being launched in Canada, the SmashOurStuff team continued their legacy by assassinating an iPhone on the main stage at the Toronto Freedom Festival on May 3rd, 2008. The fans were so hyped that somebody threw their iPod on stage to be destroyed as well.
The background song used in each of the videos is titled "The Fallen" By Franz Ferdinand. The song was most likely chosen due to its lyrics at the beginning of the song which correspond to the project idea - "Just because you like to destroy all of the things that bring the idiots joy" is the focus point of the project - to smash items that "fanboys" love.
Ben Lovatt is the host of the SmashOurStuff videos, and goes by the name "Ben Simpson" in SmashMyiPod. He's the one who makes the purchase of the object to be destroyed. He's grown a beard since SmashMyiPod and SmashMyXbox as can be seen in SmashMyNano. He has since gone on to open a humanitarian website EducatedEarth.net, which donates 10% of profits and raises money in donations to be given to a publicly voted-upon charity monthly.
Victor Moukhortov is "The Smasher". He's the one who physically destroys the product in question.