is located in the middle of the Greater Reykjavík Area
. It is one of the biggest shopping malls
in Iceland, with over seventy shops, restaurants and services. It contains everything from a cinema
to a Vínbúð
liquor store, candy stores and restaurants. Smáralind was opened in October 10 2001
at 10:10 GMT. Smáralind competes with another shopping mall, Kringlan
's old city center. Kringlan
, Smáralind and Downtown Reykjavík
are just few kilometers apart so the battle for customers is hard.
The interesting shape
Immediately after opening its resemblance to a giant phallus
when viewed from the air created some notoriety.