The song was primarily used to achieve a record contract with Chrysalis in 1980 after the band were sacked from their previous label, Island Records. Compared to previous singles with John Foxx, it was moderately successful in the UK charts, peaking at #29 and paving the way for future success with both the album "Vienna" (released July 1980) and the "Vienna" single (released Jan 1981). There was no official music video produced for the single.
The single's B-side, "Waiting" is a more solemn, bass-laden affair in comparison to the frenzied synth work of the A-side. It now appears on the CD re-issue of Vienna as a bonus track, as well as various other Ultravox compilations.