In Slovak, the principality is known as Blatenské kniežatstvo, in Serbian and Croatian as Panonsko Kneževstvo (Панонско Кнежевство), in Hungarian as Balatoni Fejedelemség, and in Slovenian as Spódnja Panónija.
All the above names are modern names, because no name has been preserved from that time. The name "Balaton" is the Hungarian form of the original Slavic name - Blatno ("muddy") or a similar form - for that lake. Frankish sources usually called the territory either simply "Pannonia" or identified it by the name of the then ruler of the principality.
The Slavic people of that time were weakly differentiated, speaking closely related dialects of the same common language. The inhabitants of the Balaton Principality were most probably closely related to each of neighboring Slavic people: Great Moravians (Western Slavs) to the north, Karantanians (Slovenes) to the west, Pannonian Croats to the south, and Serbs to the south-east, providing the bridge between those Slavic states and tribal unions.
The Slavic inhabitation of Pannonia started in the late 5th century after the fall of the Hunnic tribal union. In the late 6th century the Slavs in the territory became subjects of the Avar tribal union (Avar Khaganate). Attacks of Franks (led by Charles the Great), Slavs from present-day Moravia and Slovakia, and Bulgars (led by khan Krum) and internal feuds defeated the Avars in the late 8th century and the liberated Slavs of Pannonia started organizing semi-independent political units, although no concrete state was formed. With the collapse of Avar power, western Pannonia (west of the Danube) fell under Frankish rule- which they organised into a military march, whilst south-eastern Pannonia was taken by the Bulgar Khans.
In the course of the creation of Great Moravia in 833 to the north of the Danube, Pribina (Priwina), until then the Prince of the Principality of Nitra (Slovakia), was expelled from his country by Mojmír I of the Moravian principality. In 839 or 840, he was given the Frankish lands in Pannonia- formerly known as the Avar March, where he founded the Balaton Principality (whose Slavic name means "Principality (Duchy) of the Muddy lake (or river)"). It was vassal to the Frankish empire, and was effectively a military buffer against the Franks enemies- Great Moravia and Bulgaria. Its capital was the Blatnograd (Blatnohrad, later called Mosapurc), a fortified city built at the Zala river (Zala in Hungarian, in Slavic languages "Blatna" or similar forms meaning Muddy river) between the small and large Balaton lakes (Balaton in Hungarian, in Slavic languages Blatno / Blatenské jazero or similar forms meaning Muddy lake). During the reign of Pribina's son, prince Kocel (Gozil, Koceľ, Kocelj, 861-876), in the summer of 867, it provided short-term hospitality to brothers Cyril and Methodius on their way from Great Moravia to the pope in Rome to justify the use of the Slavonic language as a liturgical language. They and their disciples turned Blatnograd into one of the centers that spread the knowledge of the new Slavonic script (Glagolitic alphabet) and literature, educating numerous future missionaries in their native language. Although a Frankish vassal, it later started resisting the influence of German feudal lords and clergy, trying to organize an independent Slavic archdiocese. Eventually, after Kocel's death in 876, it was again made a direct part of the East Frankish Empire, run by the margriave of March of Carinthia. In 884, the area was conquered by Great Moravia only to be retaken by East Frankish Empire again in 894. In 896 the Franks gave the territory to the Slavic duke Braslav in fief. Soon afterwards, in 901 it was conquered by the Magyars, who became the new ruling core, but retained many elements of Slavic political organization. The territory became part of the arising Hungarian state.
The principality consisted of:
