In 1902, German scientist Friedrich Eduard Bilz invented "Bilz Brause", a sherbet powder, and started to sell it in partnership with industrialist Franz Hartmann. As imitations started to appear, they held a prize competition for a brand name, and chose "Sinalco" (an abbreviation of the Latin sine alcohole, "without alcohol"). As one of the first beverage brands, Sinalco came to be exported worldwide, particularly to South America and the Middle East. The red circle trademark was registered in 1937. A distinctively-shaped bottle was launched in the 1950s, and updated at the end of the century. Sinalco is the oldest soft drink brand in Europe.
In addition, Sinalco bottles energy drinks, teas, and water.