The group's debut album, Rockstar Mentality, was released through OnDeck Records, an imprint of Universal Records on June 19, 2007. The lead single, "Party Like a Rockstar" charted on the Billboard rap charts as well as the Hot 100 (peaking at #2 on the Charts). "Party Like a Rockstar" was also the number one selling ringtone of 2007. Despite the success of "Party Like A Rockstar", the album sold fewer than 200,000 copies as of August 24, 2007.
Shop Boyz was selected to perform at CollegeFest 2007 in Boston MA. The Shop Boyz released a new single called "Up Thru There" around two weeks ago.