Shell Guides

The Shell Guides were initially started as a 20th century series of guidebooks on the counties of Britain. They were aimed at a new breed of car-driving metropolitan tourists, for those who sought guides that were neither too serious nor too shallow and who took pleasure in the ordinary and peculiar culture of small town Britain. In the three decades after the Second World War the Shell Guides provided a surreptitiously subversive synthesis of the British countryside.

The series was started in 1933 and continued until 1984, by which time about half the country had been covered. The series was sponsored by the oil company Shell. The original guides were published on a county-by-county basis, under the editorial control of the poet John Betjeman and (later) the artist John Piper.

During the early 1960s a series of 48 cheaper Shilling Guides appeared, much to Betjeman's annoyance, especially as they sold in greater numbers. Published jointly by Shell and BP, each had just 20 pages with a full colour card cover, representing highlights of the county covered, and included a two colour map of the area, preceded by an essay on the history and landscape, and followed by a short gazetteer of main towns and tourist attractions.

From the late 1950s to the early 1970s, a series of general titles under the Shell Guide banner were produced, covering most of the countries in northwest Europe. Guides to subjects such as rivers, islands, viewpoints, archaeology, gardens, flowers, history, wildlife and museums were also published.

In 1987, Shell issued a final series of New Shell Guides, published by Michael Joseph and generally covering rather larger areas (eg. Northern Scotland and the Islands) than in the earlier series. Whilst the original Shell County Guides are now highly collectible, the later titles (published by Faber & Faber, Ebury Press or Michael Joseph) tend to be shunned by collectors and book dealers alike, as supply exceeds demand.

Selected books

• Of the original pre-war guides, it is generally thought the best include Betjeman's Devon (1935), Paul Nash's Dorset (1936) and John Piper's Oxon (1938)
• The more interesting and/or collectable post-war guides include Betjeman and Piper's Shropshire (1951), David Verey's Mid-Wales (1960), W.G. Hoskins' Rutland guide (1963) and James Lees-Milne's Worcestershire (1964). The final title to be published was Henry Thorold's Nottinghamshire in 1984.
• Wynford Vaughan-Thomas's South-West and Mid-Wales is a good example of the 1987 New Shell Guides series.

References

External links

• Shell County Guides website
• Shell and BP Shilling Guides to the counties of Britain