The eternal quest among Bollywood's music composers has been to create interest among younger audiences who tend to be inspired more by musical themes and influences from the west. Since a film's music (Soundtrack) is a very influential and critical component of commercial and critical success required and achieved or sometimes squandered at the box office, this quest to "deliver a film" has always inspired music composers to create tunes which combine the best of both traditional Indian music and popular western or international influences and an overwhelming majority of Bollywood's most popular music has been composed based on Classical Indian Rāgas (in Sanskrit "Raga" is literally "colour" or "mood"). Shankar-Ehsaan-Loy have come to create and retain a sweet spot in the mindspace of young audiences by successfully bridging that gap in their own inimitable style. They have won and continue to win critical and commercial acclaim and several awards from the Bollywood Press and Magazines, TV Channels and a National Film Award (Kal Ho Naa Ho, 2003). Their success owes to several contributing factors, among which are the adoption of interesting musical instruments and sounds as part of their orchestral palette, introduction of new voices weaned on immensely popular TV Musical Talent shows and an obsession for the perfect 'feel' for the movie scene necessitating the segue into a song sequence.