is a term for generally consumer-oriented features and advice, ranging from the serious to the frivolous.
Magazines have always strived to inform and entertain. However, modern service journalism was pioneered in part by Clay Felker
, who launched New York
in 1968. Published among lengthy investigative and literary pieces were tips and features on fashion, food, and travel. Service journalism appears in magazines as varied as Maxim
and U.S.News & World Report
, whose slogan "News You Can Use" aptly defines the term.