A new model of the Senseo machine - the Senseo New Generation - was launched in selected markets in 2007. This updated version allows the user to adjust the height of the mechanism to accommodate larger cups or mugs, has an indicator light function which shows when there is insufficient water for two cups (as opposed to the previous model which only showed whether there was sufficient water left for one cup), features a larger water reservoir and has an option which allows the user to adjust the amount of hot water used per cup.
On February 20, 2004, the Court of First Instance of Antwerp, Belgium, ruled in a lawsuit between three Belgian coffee vendors, N.V. Fort Koffiebranderij, S.A. Cafés Liégeois and N.V. Beyers Koffie, versus Philips and Douwe Egberts over the European patent, and decided that the other coffee vendors were allowed to produce and market coffee pods that fit the Senseo. The Senseo creators had used their patent to get an injunction against the marketing of coffee pods by other coffee brands, and those others replied by seeking a declaratory judgment of non-infringement.
One consideration the Belgian judge offered for the ruling is that coffee pods already existed. That ruling ended the Senseo coffee pod monopoly, and following that ruling, practically every coffee vendor in the Benelux countries started production of coffee pods. The Antwerp ruling affects the patents on the pods, but does not affect the patents on the Senseo machine itself.
An appeal in court changed this patent matter, and the new judgement was that the other coffee makers were infringing on the European patent in Belgium.
In the meantime, the European patent was opposed before the European Patent Office by a number of companies including Kraft Foods and, on August 30, 2006, Sara Lee's covering the Senseo pads was completely revoked on appeal by the European Patent Office. Suzanne Rotteveel, spokeswoman for Sara Lee in the Netherlands, said:
Divine Duo: SENSEO Gourmet Coffee Partners With Godiva Chocolatier to Create the Ultimate Everyday Indulgence.(Company overview)
Oct 21, 2008; Sara Lee Corporation announced an exciting new partnership for its Senseo(R) Gourmet Coffee brand with Godiva...