is a regional lager
of the eastern Canadian provinces. It has an alcohol content of 5.0% ABV
and is brewed at the Oland Brewery
, Nova Scotia
First brewed in the 1950's, Schooner beer was named after the famous racing vessel the Bluenose II
, which was built and owned for a period of time by the Oland family (not to be confused with the Saint John
, New Brunswick
relatives that still own and operate Moosehead Brewery
). An illustration of the boat is found on the label as well as the cap. The Oland family sold their breweries to Labatt
in 1971, and Schooner has since been produced under the InBev
Once a popular brand of beer in eastern Canada
, Schooner had many memorable advertising campaigns that included such taglines as "The Schooner, the better"
, "I'd sooner have a Schooner"
, and "Quaff a Schooner Beer"
. Although the marketing campaigns have long since ceased, Schooner fans are still able to find their favorite beer in liquor stores across the Maritime provinces