The project is estimated to cost $220m, is expected to draw 1.3m visitors each year and add $864m to the state's economy over 10 years. 6,700 new jobs would be created and the park itself would employ 500 people. It would be marketed as; "animal adventure meets thrills and excitement".
Victorian Tourism Minister Tim Holding supports the proposal, stating; "From our perspective, this is a very exciting proposal...It's one that we think can bring great benefits, not only to Victorian families who have to fly all the way to Queensland, all the way to the Gold Coast to see world-class theme parks...We think it's a fantastic proposal, it's one that we want to give very serious consideration to."
Some have questioned the use of non-native fauna in Australia, while others question the welfare of these animals used in the attraction. The Victorian Tourism Minister has stated that the welfare of the resident lions, rhinos, giraffes, zebras and other animals was paramount. Others have pointed to the fact Warner Village already has expertise in the welfare of animals from operating it's Sea World park on the Gold Coast.
In addition to animal welfare, many residents are concerned about additional noise generated by the park. Village Roadshow Zoologist Trevor Long has stated; "The entertainment part of the park is done away from all the animals ... It's not in conflict with the messages you're trying to sell about conservation. The other thing is that roller-coasters today can operate with a very, very low noise output. We go through that every day at Sea World."
The location of the proposal has generally been viewed as viable, being 15-20km from Avalon Airport, near the existing open range zoo, right next to the Princess Freeway and close enough to a rail link to Melbourne.