The festival spans from July 1 to July 7 and includes fireworks, parades, games, a carnival, and of course, the mysterious meat itself. Each year, those who enter the city during the festivities are likely to see copious amounts of blue and yellow (the colors of the packaging), and myriad dancing men and women in large SPAM can costumes.
The 2005 event hosted such guests as Bill Nye the Science Guy, Kurtwood Smith, Jerry Turner the auditor and Jim Belushi. Highlighting the 2007 event is the second annual SPAM Fritters eating competition, with 2006 Champion David "Processed Meat Paws" Stauber returning to defend his title mark of 856 fritters (87.1 lbs).
Spam Jam is also celebrated annually in Hawaii during the last week of April.