SM City North EDSA is the first and flagship SM Supermall by Henry Sy's SM Prime Holdings, the largest retail & mall operator in the Philippines. The Mall ranks as the 2nd largest shopping mall in the Philippines in terms of Gross Floor Area (GFA). It is located at the intersection of North Avenue and Epifanio de los Santos Avenue (EDSA) in Quezon City, approximately a kilometre west of Quezon City Hall and 10 kilometres north of Makati City. SM North EDSA's First major tenants are Manels, Jollibee, Ricky Reyes, National Bookstore, French Baker, Sportshouse, McDonald’s, Max's of Manila, Goldilocks Bakeshop, Dimensione, Magic, Ideal Vision, Fabric Warehouse, and Multi time. Construction started in 1983 and opening in 1985, 1 year before the country's record deficit levels and political turmoil; it then survived and succeeded to this day. The Mall has gone several major expansions and renovations in the 1990s. It features SM Department Store, The Flagship SM Supermarket, and Owned tenants, a bowling alley, a food court, a Sky Garden, an entertainment stage for musical and other events, a 12-theatre cineplex, a Hypermarket and 820 specialty shops and restaurants. In 2006, Ayala constructed TriNoma, a shopping mall across the street, next to SM North EDSA that created significant market competition. Ongoing renovations and expansions is set to be finished by 2009. It will then become the largest Shopping Mall in the Philippines and 3rd largest Shopping Mall in the world, next to CentralWorld in thailand, Golden Resources Mall and South China Mall (closed July 2008) in China.
The mall was opened on November 29, 1985, the first mall ever built by SM with a gross floor area of 125,000 square meters, at the height of one of the country’s worst crises. “We had a tough time getting tenants to fill up the place. It was a risky period in our country’s history. So, we opened with only the SM Department Store and another small shop as the mall’s tenants,” said Mrs. Teresita Sy-Coson, Vice Chairperson of SM Investments Corporation. But to everyone’s surprise and those of many skeptics, crowds came and filled the mall. “It was an instant success,” noted Mrs. Sy-Coson.
The mall was then composed of just the main building and outdoor parking areas. As more tenants came in and entertainment concepts were introduced to the mall such as cinemas, SM North EDSA came to be known as one that institutionalized the “one-stop shopping concept” and was the first to introduce “malling” as a pastime in the Philippines. The 5-level carpark, also known as Annex 2 building was built soon after, with the lower ground floor of the building quickly converted into more enclosed mall space. The two-floor annex was built after, expanding the mall's floor area and providing space for a bowling alley and four more movie theaters. The Main Building and The Annex was expanded with a Lower Ground Level and the first level of The Carpark Building was converted to a Cyberzone mainly for tech and gadget shops and later on, the Main Building added a 3rd level.
Businesses and real estate thrived where SM North EDSA was built, that over a period of 20 years, it has seen four expansions including The Block which opened in 2006. In July 2006, Annex 3 now better known as The Block at SM City North EDSA was opened featuring the Hypermarket, Toy Kingdom, additional four movie theaters and several shops and restaurants. In February 8, 2007, SM closed the Annex building from the public and later on, demolished for a major renovation of The Annexes. The Cinema 1 located in The Block was converted to a Digital cinema format. According to studies of large malls in the world by Eastern Connecticut State University, SM City North EDSA was ranked the 6th largest mall in the world in terms of Total GFA (Gross Floor Area) of 331,861 m² and was ranked second largest in the country.
Construction is now underway to create a 400-meter long “The Sky Garden Park” with a gross floor area of approximately 15,500 square meters and a "Sky-Garden" located at the top of the car park section of the New Annex Building.
In "The Sky Garden Park", shoppers can stroll along a landscaped and covered path, pleasantly lined with tropical trees, flowering plants, and shrubs. It will stretch from one end of "The Annex" to the end of "The Block". A number of entryways will be constructed that leads to different parts of the mall. It will be decorated with a lagoon, an aviary, an amphitheater, cafés, specialty restaurants, and novelty shops. A waterfall will cascade from the Skygarden at level four down to "The Sky Garden Park" at the ground level facing EDSA— producing a piece of art that promises to create a calming and colorful scene, especially at night when various lights provide an added dimension to the falls and the pond beneath. Below the Skygarden will be a transport depot for buses and added parking space for shoppers.
After construction and redevelopment, including the Skygarden and the Annex building expansion, SM North EDSA’s gross floor area will quadruple to 456,000 square meters from its original size, making it the country’s largest mall, surpassing SM Mall of Asia.
SM City North-EDSA's new Annex Building, is a 92,830-square-meter, six-level Annex, which will rise on the site of the old Annex building, was recently presented to tenants giving them a first look. It was designed to create an enjoyable and festive shopping experience, and to provide an entertainment environment.
The exterior of the new Annex is a simple block clad in undulating perforated aluminum panels. The façade is interspersed by either glass or metal-clad cubes. The undulations of the cladding panels make for every dynamic composition. The eastern end of the Annex overlooking the Sky Garden Park will consist of a monumental glass wall, which will stretch to the whole height of this end wall. This creates a grand shop front from which the atrium, its scenic lifts, as well as various retail outlets and restaurants can be seen from The Sky Garden Park. The choice of aqua suggests an affinity with other SM malls, SM Megamall and SM Mall of Asia. In all, a dynamic composition is created aimed to give the mall a distinct architectural identity with a balance of dynamism and elegance.
Inside tenants are arranged along the ribbon-like atrium with vertical circulation provided by escalators and lifts at opposite ends. Interiors are clean and modern, and centered around a curvilinear atrium, which stretches its length. Daylight is provided through a series of circular glass cones set into the ceiling, giving the interior a light, airy feeling.
The new Annex's tenant mix will include high-end retail, various dining establishments, a Cyberzone, a games arcade, and a bowling center, creating a cutting-edge mix of shopping and entertainment.
Its lower ground floor will include leisure shops while its upper ground floor will consist of general services. Nourishment and indulgence shops will be on the second floor, while specialty shops and fashion finds complete the third floor. The biggest Cyberzone is the attraction of the fourth and fifth floors, while an upcoming call center will be on the sixth floor.
One of the new Annex' major attractions is the Cyberzone, and its fourth and fifth floors are dedicated entirely to the virtual world. The Cyberzone at SM City North EDSA will be the largest tech center in all SM malls, and a one-stop haven for the tech-savvy shoppers. With over a hundred shops and tech service centers, it will include tenants offering hardware and software solutions, mobile communications, Internet and gaming services. The Cyberzone is envisioned to be the center of the technology lifestyle: more tech, more brands, and more shops.
The New Annex will feature a Sky Garden, The Largest Cyberzone, SM Bowling Alley Relaunch and surprise anchors. The Annex Building is set to open by November 2008 in which it will have more than 400 shops and restaurants. The annex's main designer is Arquitectonica, the same architectural management firm that designed The Podium, SM Mall Of Asia and the new and ongoing renovation of SM Megamall.