("Soft development Innovation Multi Success"
) is a Japanese video game publisher
originally established on June 12
as a joint venture
of Sanritsu Denki Co., Ltd.
and Sega Enterprises, Ltd.
About 50 employees transferred over from Sanritsu.
SIMS became independent of the Sega group on June 25, 2004, when Representative Director Noboru Machida took over all stock from the veteran game maker.