Rajendra Srivastava

Rajendra Srivastava

Rajendra K. Srivastava, Ph.D. is Provost at Singapore Management University and was formerly the Roberto C. Goizueta Professor of Marketing at the Goizueta Business School of Emory University. He is an internationally recognized business consultant whose client list includes GE, LG, Dow Chemicals, Motorola, Shell, Halliburton, The Coca Cola Company, Hallmark, KPMG and Capital One amongst others. He is an educator, researcher, and the winner of many awards and honors. Professor Srivastava is the founder and Executive Director of the The Institute of Brand Science at Emory University, a research organization focused on developing next practices in brand management.

Professor Srivastava has been conferred with the Maynard Award, Paul Root Award, Alpha Kappa Psi Award, CBA Foundation Award, and Sheth Award. These awards recognize his significant contribution to marketing theory, marketing practice, and research excellence.


Raj was born in India and attended the prestigious Indian Institute of Technology in Kanpur. He subsequently came to the US to further his academic studies in Engineering at the University of Rhode Island, and then pursued a Ph.D. in business administration at the University of Pittsburgh, where he was fascinated with both the field of marketing and finance. Upon completing his doctoral degree he accepted a position at the University of Texas at Austin.

In after twenty years at the University of Texas he decided it was time for a change and that led him to accept a position at the Emory University’s Goizueta Business School. In 2008, he joined Singapore Management University as its provost, replacing Professor Tan Chin Tiong who became the university's Deputy President.

Writings and activities

Professor Srivastava has published a numerous articles leading journals, including the Journal of Marketing, and Journal of Market Research. His expertise focuses on marketing strategy, brand management, management of market-based assets, customer management, and the financial impact of marketing activities. His industry coverage includes technology, services, retail, and consumer goods.


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