Rainbow City is also the birthplace of funny woman Becky Hagedorn, a former staff member for the Late Show with David Letterman.
According to the U.S. Census Bureau, the city has a total area of 25.3 square miles (65.6 km²), of which, 25.1 square miles (65.1 km²) of it is land and 0.2 square miles (0.4 km²) of it (0.67%) is water.
There were 3,586 households out of which 30.6% had children under the age of 18 living with them, 56.9% were married couples living together, 11.0% had a female householder with no husband present, and 29.8% were non-families. 27.0% of all households were made up of individuals and 10.6% had someone living alone who was 65 years of age or older. The average household size was 2.35 and the average family size was 2.84.
In the city the population was spread out with 23.0% under the age of 18, 8.0% from 18 to 24, 28.8% from 25 to 44, 25.7% from 45 to 64, and 14.6% who were 65 years of age or older. The median age was 39 years. For every 100 females there were 89.9 males. For every 100 females age 18 and over, there were 87.2 males.
The median income for a household in the city was $40,216, and the median income for a family was $50,844. Males had a median income of $38,278 versus $26,483 for females. The per capita income for the city was $20,860. About 6.9% of families and 8.4% of the population were below the poverty line, including 9.7% of those under age 18 and 7.5% of those age 65 or over.