Similar to BBC Two, RTP2 aims at less mainstream and more intellectual content. RTP2 is presently the only of several Portuguese and European national/international channels that has a strict cultural and educational programming (comparable to Arte). RTP2 is the only broadcaster from Portugal that broadcasts programming without interruptions, ad breaks or in line messaging.
RTP2's line-up is devoted to world-wide recognized quality television content, institutional EU/national programming or advertising, television series, cinematography, documentary films, theatre and classical music. This channel gathers 5%-7% share of the national audience (2007).
Later on 1992, RTP2 was renamed TV2, and the logotype was a yellow stripe forming a "2", and quartz forming the word "TV". Idents at that time featured prominently yellow stripes.
TV2 was renamed RTP2 in April 29, 1996, and the new logotype consisted of a white "2" in a light orange background, with the letters "RTP" underneath in white, overlaid in a dark blue background. RTP2 idents consisted mainly on the logotype flashed on several themes such as typewriters, stripes (a reference to the previous identity), a group of people dancing, accompanied by an orchestral channel tune with prominent harp, violin and cello arrangements. This ident collection and overall channel imagery continues to be, by far, one of the most original and creative ever made on Portuguese television.
RTP2 identity and concept was replaced on January 5, 2004, 9 pm. "2:" was the name of the channel. 2:'s idents were CGI and accompanied by electronic and classical music, with prominent piano arrangements, as the channel's tune.
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