FC Red Bull Salzburg is an Austrian football club, based in Wals-Siezenheim. Their home ground is the Red Bull Arena. The club was known as SV Austria Salzburg before being bought by the Red Bull company in 2005 who renamed the club and changed the club's colours from its traditional violet and white to red and white. The change resulted in some of the team's fans forming a new club, SV Austria Salzburg. The club has won the Austrian Bundesliga 4 times, and reached the final of the UEFA Cup in 1994.
History
FC Red Bull Salzburg was founded on
September 13,
1933, as
SV Austria Salzburg. In 1950 the club was dissolved but in the same year it was re-founded again for the first time. In
1978, the official name was changed to SV Casino Salzburg and in
1997 to SV
Wüstenrot Salzburg, while the common calling name remained
SV Austria Salzburg. The
Red Bull company bought the club on
April 6,
2005 and rebranded it .
The Red Bull takeover
After the takeover, Red Bull changed the club's name, management and staff, declaring "this is a new club with no history". Red Bull initially claimed on the club website that the club was founded in 2005, but was ordered to remove this claim by the Austrian F.A. The new authority removed all trace of violet from the club logo and the team now play in the new colours of red and white, to the consternation of much of the club's traditional support. A small pair of wings form the motif of the new club crest, displayed on the team jersey, in accordance with Red Bull's commercial slogan at the time, "it gives you wings". This complete re-branding of the team proved very similar to Red Bull's treatment of its two
Formula One racing teams,
Red Bull Racing and
Scuderia Toro Rosso. However, Red Bull would not completely follow this precedent when it acquired the
MetroStars club in
Major League Soccer in the
USA; while it rebranded the team
Red Bull New York, it chose to recognise the MetroStars' history.
The traditional supporters tried to resist the radical changes and formed their own movement in order to regain some of the tradition. Several fan-clubs throughout Europe voiced their support in what they saw as a fight against the growing commercialisation of football. However after five months of protests and talks between the club owners and traditional fans, no compromise was reached. On September 15 2005, the "violet" supporters stated that the talks had irreversibly broken down and efforts to reach an agreement would be terminated.
This gave rise to two separate fan groups : the "Red-Whites", who support "Red Bull Salzburg" and the "Violet-Whites", who want to preserve the 72-year-old tradition and refuse to support the rebranded club. The Violet-Whites ultimately formed a new club, SV Austria Salzburg.
Recent history
In May
2006, Red Bull announced on its website that it had hired veteran coach
Giovanni Trapattoni as new coach together with his ex-player
Lothar Matthäus as co-trainer. The pair initially denied having reached a deal, but officially signed on May 23, 2006. Red Bull ultimately won the
T-Mobile Bundesliga 2006/07 by a comfortable margin with 5 games still left in the season after drawing 2-2 with previous season's champions
FK Austria Wien on 28 April
2007. Red Bull were beaten by
Shakhtar Donetsk in the third qualifying round of the
UEFA Champions League 2007-08 and then knocked out of the
UEFA Cup 2007-08 in the first round by
AEK Athens FC. On the 13th of February 2008 Giovanni Trapattoni (the manager of FC Red Bull Salzburg) confirmed that he would be taking over as the new Republic of Ireland manager in May. Currently, the team is managed by
Co Adriaanse and his assistant, Luc Nijholt, both from the Netherlands.
Honours
Austrian Bundesliga- Winners - 1994*, 1995*, 1997*, 2007
Austrian Cup
- Runners-up - 1974*, 1980*, 1981*, 2002*
UEFA Cup
* as Austria Salzburg
European cup history
Current squad
As of September, 2008.
Out on loan
Red Bull Salzburg Juniors squad
Selected former players
References
External links