Qibla Cola a cola-flavoured carbonated beverage is the flagship product of the Qibla Cola Company, based in Derby, England. The company differentiated itself and its products from its rivals by making an ethical stance in all its operations including giving 10% of its profits to worthy charitable causes. The UK company went into receivership in September 2005.
Agreements had been reached with distributors in other countries in Europe, North America and Asia, including Canada, Netherlands, Pakistan, Bangladesh, Turkey and Malaysia.
Qibla Cola's marketing strategy and corporate vision reflected an attempt to tap into a desire for responsible consumption. They claimed to offer a genuine alternative for those cola-drinkers who are wary about the practices and ethics of the major multinational soft-drink companies. Qibla's ethical stance manifested itself in the company's pledge to donate 10% of its net profits to humanitarian causes around the world.
The company said that its name, qibla was used in its primary linguistic sense, to mean "direction". Qibla Cola was thus aimed at consumers of all faiths and ethnic backgrounds, although the company noted that they have had more success on Muslim markets and that all their products are halal.
Additionally it has been suggested Qibla is a play in the surname of one of the founders as it is an anagram of Iqbal.
In addition to its two cola varieties, the company produced and sold the following products:
Operations in Turkey, Malaysia, Pakistan and Bangladesh are on-going as independent entities.
The UK arm of the company was put into administration in September 2005 following claims by the owners of anti-competitive practices of competitors.