QQ is the brand of Instant Messaging application of Tencent, it occupies 60% percent of the IM Market in China. Because QQ is nearly monopoly in China, QQLive can market itself with the branding help of QQ.
QQLive is a separate download. It provides more than 100 TV channels, mostly mainland China channels.
This software can be downloaded at http://im.qq.com. Currently, only a Chinese version is supplied.