Pyeongchang County (Pyeongchang-gun) is a county in Gangwon province, South Korea and the third largest county in the country. It is located in the Taebaek Mountains region, and is home to a number of Buddhist temples, including Woljeongsa. The altitude of Pyeongchang is 700 m above sea level, with some areas over 1,000 m high. The county is around 180 km to the east of Seoul, the capital of South Korea.
On June 22, 2006, the number of candidates was narrowed to three; Pyeongchang competed against Salzburg, Austria and Sochi, Russia. In the final round of voting on July 4, 2007, Salzburg was eliminated first, with Sochi ultimately selected over Pyeongchang as host city of the 2014 Olympic Winter Games by just 4 votes.
Previously Pyeongchang bid to be the host of the 2010 Winter Olympics. It won the first round of votes with 51 against Vancouver's 40 and Salzburg's 16, but lost out 53 to 56 in the final ballot to Vancouver.
The region has also followed through with its 2008 “Dream Program”, a legacy of its 2010 bid. It has mounted its fifth edition of the sports and cultural program which involved 123 participants from 31 countries who were invited because they live where there is no snowfall and have no opportunity to participate in winter sports.