Protective Life Corporation, headquartered in Birmingham, Alabama, is a Fortune 1000 holding company whose subsidiaries provide financial services through the production, distribution, and administration of insurance and investment products. Protective Life Insurance Company was founded in 1907 by former Alabama Governor William Dorsey Jelks in Birmingham, Alabama. From around 1920 to 1940, Protective Life pursued a rapid expansion policy. When William J. Rushton, III assumed the role of CEO in 1969, Protective Life was already a regional provider throughout large portions of the South. In an attempt to grow the company, William J. Rushton, III pushed for an ambitious plan to introduce Protective Life into all 50 U.S. states. Today, the 100-year old company is one of the nation's leading providers of life insurance. As of December 31, 2006, Protective Life had insurance in force of approximately $724.1 billion.
Protective Life is the parent company of a brokerage subsidiary, West Coast Life.