These non government, nonprofit organizations share the mission of the conservation of the flora, fauna and priority ecosystems of Mexico, promoting society's development in harmony with nature. The logo, which represents a Horned Guan, was 'modernized' in 2006, due to the celebration of the 25th anniversary of Pronatura, keeping the Horned Guan, but giving it a more stylized image.
In addition to the geographic division of its conservation work, Pronatura bases its programs on Strategic Lines of Action, which are:
Pronatura has a number of donors and partners, both in Mexico and internationally. This has helped Pronatura grow to be conformed by more than 500 individuals, amongst board members (both national and regional) and staff, and achieve a yearly conservation investment of over 10 million dollars.
There are four national programs, shared by all six Pronaturas with a national coordination. These are: