vente-privee.com deals in the concept of online retailing. The company was developed in an online environment to host sales of designer brands for invite-only members, with reduced prices. These sales include a diverse selection of product categories: fashion, accessories, toys, watches, home appliances, sports equipment, technology and wines. To join the Club you must be referred by an existing member.
vente-privee.com was founded in 2001 by the current CEO, Jacques-Antoine Granjon, and his seven business partners. Jacques-Antoine Granjon founded his first company after graduating from the EBS (European Business School) in 1985. He moved to Paris and entered the end of line distribution industry. At the end of 2000 Jacques-Antoine Granjon and his associates began to conceptualise the sale of end of season stock through limited-time sales events on the internet. The principle was to fulfil supplier’s needs to quickly sell excess stock, without harming the brand’s image or diverting revenue from other distribution channels. The www.vente-privee.com website was launched in 2001. The first three years were a period of investment and development. The growth period began in 2004. In July 2007 the American venture capitalists Summit Partners acquired a 20% stake of vente-privee.com with a view to supporting the company’s international development. vente-privee.com has currently operations in France, Spain, Germany, Italy and the United Kingdom.
vente-privee.com employs 750 people.
500 employees are based in the old printing factory of the French daily newspaper Le Monde, in La Plaine Saint Denis (Paris):
The vente-privee.com concept is the organisation of designer brand sales events over a limited period of time (typically 2-3 days), available to invite-only members.
Registration with www.vente-privee.com is free of charge and does not entail an obligation to buy. To register you must be referred by an existing member. 48 hours before a sale takes place, an invitation email is sent to all vente-privee.com members. Sales usually start at 6 am GMT on weekdays, and 8 am GMT on weekends, and last for 2 to 3 days. When a sale has ended vente-privee.com places an order with the brand partner. When delivered, this is packed, labelled and delivered to members who participated in the sale. Members are also able to cancel their orders or return items, depending on local laws.
5.7 million members in Europe
2.7 million customers in 2007
239 million visits in 2007
1 million visitors per day
753 sales in 2007 (1530 forecasted for 2008)
18 million products sold in 2007
350 million Euros revenue in 2007 (490 million Euros forecast for 2008)
750 employees (250 new employees planned for 2008)
(fr) Pascal Rosier, May 2008, Jacques-Antoine Granjon, gourou d'une nouvelle forme de distribution. Il décline vente-privée en Europe, Entreprendre
(fr) Anne Steiger, 9th June 2008, J'ai testé "vente-privee.com", Femme Actuelle, no. 1237, page 6-7
(de) Christian Schubert, 14th January 2008, Nur für Mitglieder, FAZ, no. 11, page 16
(de) Eli Hamacher, 3rd December 2007, Exklusive Resterampe, Prime Time, page 15
(de) Bea Gottschlich, 23rd August 2007, Die Resterampe der Zukunft, TextilWirtschaft, no. 34
(es) Alicia Velasco, 8th June 2008, Conectados al shopping, Magazine de El Mundo, page 20
(es) Paula Tena, 19th November 2007, Una historia de éxito: la venta privada en Internet del ‘stock’ de las marcas, El Economista
(es) Pedro Zozaya, 14th May 2008, Todos ganan, Vogue
(it) Carlo Bocchialini, 17th July 2008, Vestiti: navighiamo, A (Anna), no.28, page 84-85
(it) Enrica Roddolo, 25th April 2008, Shopping su invito purché online, Il Mondo, page 91-92
(it) Antonella Matarrese, 3rd April 2008, Il mio showroom è sul web: vendo lusso e pezzi unici, Panorama, page 262
Union Bancaire Privee Awarded Qatar Financial Centre License - Leading Swiss Asset Management Bank to Launch Qatar Office.
Nov 06, 2006; Union Bancaire Privee, a leading Swiss asset management bank and one of the world's largest hedge funds specialists,...