The program was first published in 1992 under the name Instant Artist by Autodesk. After half a year or so, Autodesk decided to abolish its consumer products division. Maxis then published the program under the name Print Artist. In 1995, Sierra On-Line purchased Pixellite Group and the rights to the software and it became known as Sierra Print Artist. It was published under Sierra's "Sierra Home" label and continues to be today despite several purchases and mergers of Sierra On-Line beginning in 1996. The underlying vector-graphics/font-effects technology was developed by Dane Bigham and Christopher Schardt. It was first used in BannerMania, published by Brøderbund, also written by Christopher Schardt. Steve Hales wrote the Macintosh version of BannerMania. Marty Kahn (the author of the original PrintShop) wrote the Apple II version. The technology also found its way into what would eventually become the WordArt add-in for Microsoft Word. A popular feature of the program was the Graphics Grabber, developed by Vince Mills, which enabled the program to handle a catalog of thousands of vector and bitmap graphics, organized by keywords. Sierra Home also publishes Hallmark Cards-licensed versions of the program as Hallmark Scrapbook Studio Deluxe and Hallmark Holiday Card Studio.