Primedia

PRIMEDIA Inc., , formerly known as K-III Communications, is the #1 print and online publisher and distributor of advertising-supported consumer guides in the U.S. through its Consumer Source Inc operation. It is publicly owned, trading on the New York Stock Exchange with private equity giant KKR holding a controlling stake in the company.

Consumer Source publishes and distributes more than 38 million guides and magazines – such as Apartment Guide, Auto Guide and New Home Guide – to approximately 60,000 U.S. locations each year through its proprietary distribution network, DistribuTech. The company also distributes category-specific content on its leading Web sites, including ApartmentGuide.com, AutoGuide.com, NewHomeGuide.com and Rentals.com, a comprehensive single unit real estate rental site.

Timeline

1989 - Founded as K-III Communications, a new venture financed by the investment group Kohlberg, Kravis, Roberts and Co.
1994 - Acquired Haas Publishing, now Consumer Source Inc
1995 - Went public
1997 - Changed name to PRIMEDIA Inc.
1998 - Controlling share acquired by KKR
2005 - Sold business information segment (ex-Intertec) to private investors Wasserstein & Co.
2006 - Sold Crafts Group to Sandler Capital Management and Outdoor Group to InterMedia
2007 - Sold Enthusiast Media group (containing the vast majority of PRIMEDIA's magazines) to Source Interlink for $1.2 billion.
2007 - Sold Channel One News to Alloy Media and Marketing

Former Major PRIMEDIA Titles (magazines are now part of Source Interlink)

as well as Automotive.com, Intellichoice.com web sites

PRIMEDIA Equestrian Group

PRIMEDIA Action Sports Group

References

External links

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Last updated on Wednesday August 13, 2008 at 17:32:43 PDT (GMT -0700)
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