These products were marketed as wearable straight out of the dryer, with no need for ironing. The trousers were especially popular among British mods of the mid 1960s and skinheads of the late 1960s (as well as among traditionalist skinheads and mod revivalists of later decades). Vintage pairs of Sta-Prest trousers have become collector's items. Other companies, such as Lee and Wrangler, produced similar styles of trousers during that same period. Lee's version was called Lee Prest, which came in similar colors and patterns as Sta-Prest; although they were much slimmer and tapered. Decades later, Merc started marketing a brand called Sta Press.