Portobello Road is a road in the Notting Hill district of the Royal Borough of Kensington and Chelsea in west London, England. It runs almost the length of Notting Hill from south to north, roughly parallel with Ladbroke Grove. On Saturdays it is home to Portobello Road Market, one of London's notable street markets, known for its second-hand clothes and antiques, and for the setting of one of the scenes in Bedknobs and Broomsticks. Every August since 1996 the Portobello Film Festival has been held in locations around Portobello Road.
Portobello Road was known prior to 1740 as either Green's Lane or Turnpike Lane - a winding country path leading from Kensington Gravel Pits, in what is now Notting Hill Gate, up to Kensal Green in the north.
In 1740 Portobello Farm was built in the area near what is now Golborne Road. The farm got its name from a popular victory during the War of Jenkins' Ear, when Admiral Edward Vernon captured the Spanish town of Puerto Bello (now known as Portobelo in modern-day Panama).
Green's Lane became known as Porto Bello Lane; the title which it still held in 1841.
The Portobello farming area covered the land which is now St. Charles Hospital. The farm itself was sold to an order of nuns after the railways came in 1864. They built St Joseph's Convent.
It is the setting for Paulo Coelho's 2007 novel, The Witch of Portobello.
Portobello Road Market draws tourists. The main market day for antiques is Saturday. However, there are also fruit and vegetable stalls in the market, which trade throughout the week and are located further north than the antiques, near the Westway Flyover.
The market began as a fresh-food market in the nineteenth century; antiques dealers arrived in the 1960s.
The market section of Portobello road runs in a direction generally between the north-northwest and the south-south-east. The northern terminus is at Golborne Road; the southern end is at Westbourne Grove, to the east. The market area is about 3,080 feet (0.58 miles or 940 metres) long.
About one third of the way from its north end, the market runs beneath adjacent bridges of the A40 road and the Hammersmith & City line of the London Underground.
In 1978, the rock band Dire Straits sang about the road in the song "Portobello Belle" on their second album Communiqué.
It is also referenced in the song "Blue Jeans" by alternative rock band Blur, from the 1993 album Modern Life Is Rubbish, in which the opening lyrics are "Air cushioned soles, I bought them on the Portobello Road on a Saturday.."
The cult British character Paddington Bear, featured in the books written by Michael Bond, enjoys visiting Portobello Market on a daily basis. His friend Mr. Gruber owns an antique shop on the Portobello Road, with whom Paddington has his elevenses every day.
The board game Portobello Market is named after this market.
BBC One's daytime antiques-based gameshow Bargain Hunt regularly features contestants buying items at the market to later sell at auction.
Perhaps it is most recognizable as the setting for the 1999 film Notting Hill, with much of the filming taking place on the street. The famed blue door, however, does not exist.