are a variety of potato based snacks
whose mascot is modelled on teddy bears
- small, cuddly toys. Pom-Bear is an extruded snack made of snack pellets
manufactured by Intersnack Ltd in Corby, Northamptonshire in the UK. It is also manufactured in other European countries, notably Germany and Hungary. It is sold ready packed by Intersnack and as raw snack pellets
These potato snacks saw their climb to fame among young children in the late 1990s, starting off by being sold in smaller local shops and then in some major supermarkets. The snacks gained appeal in health shops such as Holland & Barrett, because of their lack of wheat, gluten, artificial colours, flavours and preservatives. In 2004, Intersnack began TV advertising campaigns for Pom-Bear, returning them to supermarket shelves.
In the UK Pom-Bear is available in Original (Ready Salted), Cheese and Onion
, Salt and Vinegar
, and Ketchup
flavours. In other countries flavours include Paprika
and Sour Cream & Onion
The bear's name is Pom-Bear and is considered to be male, mainly due to his crown which makes him a King.